Service 01
Supply Chain Traceability
Prove where your protein comes from — before a buyer, an auditor, or a reporter asks.
Nine years inside DNA traceability for beef, pork and seafood. Build a chain of custody your customers will actually believe, and turn it into a selling story instead of a compliance cost.
Work is led personally by Kent Partida. There is no account team and no junior associate — the person who ran these departments and sold into them is the person doing the work, and the person you call when something changes.
Schedule a free consultationHow the work runs
Four stages, in this order
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01
Map
Walk the chain end to end — producer, packer, further processor, distributor, retailer — and mark every point where custody changes hands and evidence stops.
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02
Verify
Choose the verification method that fits the claim: DNA matching, audit trail, third-party certification, or a combination. Not every claim needs a lab.
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03
Prove
Stand the program up with your suppliers, document it in the language buyers and auditors use, and pressure-test it before a customer does.
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04
Sell
Translate the program into buyer-facing proof: line reviews, packaging claims, and the answer to “how do you know?” that closes the account.
Engagements run as a fixed-scope project or a monthly advisory retainer. Scope, timeline and fee are agreed in writing before anything starts.
Straight answers
Questions people ask first
- What is DNA traceability, in plain terms?
- A sample is taken from the animal at the source and again from the finished product. If the two profiles match, the product came from that animal. It is the only method that verifies origin from the product itself rather than from paperwork that travels alongside it.
- We already have supplier affidavits. Isn’t that enough?
- Affidavits prove someone signed something. They do not prove the product in the case is the product described. For most claims that is fine, until the day it is not — a species substitution, a mislabeled lot, a reporter with a lab test. The question to answer is which of your claims would survive an independent test.
- Is this only for large producers?
- No. Mid-size producers often get more out of it, because traceability is one of the few places a smaller supplier can out-prove a national brand at a line review.
- How long does a traceability program take to stand up?
- A chain map and gap assessment takes weeks. A working verification program with suppliers on board is typically a season. The selling story can start well before the program is finished.
Next step
Talk through your traceability & origin verification problem
Fifteen minutes with Kent Partida, no deck. Describe the situation and you will get an honest read on whether it is worth an engagement — and what it would take.