Category management
Your service case is losing money because nobody owns it
Service cases carry the highest-margin items in the meat department and are usually run as a labor line. The fix is a selling program, not a schedule change.
Insights
Notes from 37 years around the meat case
No thought leadership. Just the things Kent finds himself explaining over and over on intro calls.
Retail go-to-market
How to walk into a category review and not waste the meeting
Buyers are not evaluating your brand. They are evaluating whether you fix a gap in their category. Here is what to bring, from someone who sat on the buying side for 21 years.
Supply chain traceability
What DNA traceability actually proves — and what it doesn’t
Affidavits prove someone signed something. DNA proves the product in the case came from the animal you say it did. Here is the difference, and when it matters enough to pay for.
Next step
Start with a conversation, not a proposal
Fifteen minutes to hear what you are trying to move — the case, the account, or the chain behind it. If it is not a fit, you will hear that on the call, along with who to talk to instead.