Services
Consulting services for meat, protein and grocery retail
Four practices — supply chain traceability, meat category management, retail go-to-market and multicultural food marketing. Every one came out of a job Kent actually held, not a framework he read about.
- Practice 01
Supply Chain Traceability
Prove where your protein comes from — before a buyer, an auditor, or a reporter asks.
Nine years inside DNA traceability for beef, pork and seafood. Build a chain of custody your customers will actually believe, and turn it into a selling story instead of a compliance cost.
What this looks likeWhat you end up with
- A documented chain of custody from producer to case
- Species and origin claims you can defend under audit
- Traceability positioned as a margin story, not a cost line
- A recall footprint measured in lots, not in truckloads
- Practice 02
Meat & Perishables Category Management
Fix the case with the data the retailer is already looking at.
Twenty-one years running perishables inside Kroger, then six years selling into it with 84.51°/dunnhumby data. Fact-based selling, assortment, pricing and service case programs that move the whole department, not one item.
What this looks likeWhat you end up with
- An assortment built on shopper data, not on gut and history
- A service case program with a reason to exist and a margin to show for it
- Pricing and mix decisions that hold up in a category review
- Category teams who can build the story themselves next time
- Practice 03
Retail Go-to-Market
Get in front of the buyer, and be ready when you get there.
Kroger, Target, Safeway, Wegmans, DECA — accounts landed and grown from the supplier side, by someone who spent two decades as the buyer. Category reviews, private label programs, new item launches and e-commerce.
What this looks likeWhat you end up with
- A target account list ranked by what you can actually service
- A line review deck built the way buyers read them
- Introductions where a warm one exists
- A launch plan that survives first-year velocity reviews
- Practice 04
Hispanic & Multicultural Food Marketing
Merchandise to the shopper actually standing in front of the case.
Appointed to Kroger’s Latino Committee to build the Hispanic merchandising plan adopted across every Kroger division. Later took a national beef brand bilingual — website, packaging and campaign.
What this looks likeWhat you end up with
- A cut and pack assortment matched to how the shopper cooks
- Bilingual packaging and signage that reads as native, not translated
- Store-level merchandising plans that respect regional differences
- Social and campaign work aimed at the shopper, not at the trade
Not sure which one
Most engagements start as one of these and turn into another
A brand that calls about getting into Kroger usually has a category problem first. A retailer that calls about the service case usually has an assortment problem. The intro call exists to work out which conversation you are actually having.
Schedule a free consultationNext step
Start with a conversation, not a proposal
Fifteen minutes to hear what you are trying to move — the case, the account, or the chain behind it. If it is not a fit, you will hear that on the call, along with who to talk to instead.